Selling a home can be a daunting task, especially for those who are unfamiliar with the process. While it may seem like a good idea to handle the sale on your own if you’re a home seller, there are many reasons why it makes sense to use a REALTOR® to represent you as a seller.
REALTORS® can keep sellers safe from nefarious buyers
First and foremost, REALTORS® can keep sellers safe from buyers. They can screen potential buyers to ensure that they are financially capable of purchasing the home, and can also help to negotiate the terms of the sale.
Plenty of buyers are not qualified to purchase a home and this can waste the seller’s precious time. A REALTOR® can also help you sell a house fast and free of any burden!
Real Estate Agents will complete all the legal paperwork
- Additionally, listing agents can handle all of the paperwork and legal aspects of the sale, which can be overwhelming for a seller to navigate alone.
Another major benefit of using a REALTOR® is that they can save sellers money.
- REALTORS® have access to a wide range of resources and can often negotiate better terms and prices than a seller would be able to on their own.
- They also have knowledge of the local market and can provide insight on how to price your home to sell quickly.
A REALTOR® can help the seller get a better deal
There are several reasons why a seller of a home may not be able to negotiate better terms than a REALTOR®:
- Lack of knowledge: REALTORS® have a wealth of knowledge about the local real estate market, as well as the buying and selling process. They are familiar with the trends and conditions that can affect the value of a home, and can use that knowledge to negotiate better terms for the seller.
- Limited Resources: REALTORS® have access to a wide range of resources that can be used to market a home and attract buyers. They can use these resources to negotiate better terms than a seller would be able to on their own. HAR provides a wealth of data that only REALTORS® can access in the marketplace.
- Professionalism: A REALTOR® is a professional negotiator. They have the experience and training necessary to negotiate effectively on behalf of the seller. They know how to communicate with buyers and their agents and can handle the pressure of negotiations.
- Objectivity: Real estate agents are not emotionally attached to the property and can make logical decisions when negotiating, unlike the seller who might have sentimental value to the property.
- Networking: REALTORS® have a network of contacts in the real estate industry, which can be invaluable when it comes to finding potential buyers and negotiating better terms. They can reach out to other agents and brokers to find buyers who are looking for a home like yours.
Benefits of using a REALTOR ® who has access to HAR
- Marketing tools: HAR provides its members with a variety of marketing tools, such as property listings, logos, and signs to help promote their listings.
- Networking Opportunities: HAR hosts various events and meetings throughout the year, providing members with the opportunity to connect with other real estate professionals and stay informed about the latest industry trends.
- Access to Multiple Listing Service (MLS): Members have access to the Houston Association of REALTORS® Multiple Listing Service (HARMLS) which gives them access to a vast amount of property listings in the Houston area.
- Research and Market Analytics: HAR provides access to a wide range of market data, research, and analysis to help members stay informed about local real estate trends and conditions.
If you’re a seller and try to sell FSBO, you won’t have access to any data on HAR!
The Commission isn’t as big as it is made out to be
Even though it costs the seller a fee for commission, it makes sense in the marketplace. The commission a seller pays a REALTOR® is typically a small percentage of the sale price and is split with the buyer’s agent.
In most cases, the commission is more than worth it when you consider the time, effort, and money that a REALTOR® can save you.
Some REALTORS® will make deals with sellers if they use them to purchase their next home too. If you are a seller be sure and ask your REALTOR® about any incentives they offer!
There is a reason why most sellers use a REALTOR® to sell their home
In conclusion, using a REALTOR® to sell your home can be a wise decision. They can keep you safe from buyers, save you money, and provide valuable expertise and resources.
While there is a cost associated with using a REALTOR®, the benefits they provide can more than makeup for it in the long run.
Remember a REALTOR® only makes money when the house sells. If the REALTOR® is unable to sell the house, no commission is earned!
